How to choose the appropriate packaging size and shape based on product characteristics?

●  Understand the basic attributes of the product

When packaging customization, a deep understanding of the basic attributes of the product is a prerequisite for selecting the bag size and planning the bag design. This packaging characteristics such as the physical form, size, weight, vulnerability, and shelf life of the product. Taking fragile items as an example, when selecting packaging bag size for glass products or precision instruments, it is necessary to fully consider their fragile packaging characteristics and choose the appropriate bag size. In bag design, it is also necessary to design a shape that can provide effective protection based on its vulnerability characteristics. And these packaging characteristics not only affect the choice of packaging bag size and bag design, but also relate to the direction of the entire packaging customization, which is a factor that must be deeply considered when formulating packaging plans. Only by fully integrating the packaging characteristics reflected by the basic attributes of the product can a scientifically reasonable packaging scheme be formulated.

●  Analyze target markets and consumer scenarios

When customizing packaging, the consumption habits, purchasing power level, and product usage scenarios of the target market have a crucial impact on the choice of packaging bag size, bag design, packaging scheme, and packaging characteristics. For example, for young consumers, they tend to prefer fashionable and portable small packaging bag size, which requires the design of simple and portable bag size, bag design and packaging scheme to meet their needs for quick consumption and sharing. This is a manifestation of packaging customization based on the target market. For household products, larger packaging bag size and more practical bag design and packaging scheme need to be considered to adapt to the scenario of one-time purchase and long-term use by families. At the same time, suitable bag size necessary to fully consider the possible usage scenarios of the product, choose according to the packaging characteristics, make the packaging bag size easy to carry, and make the bag design easy to open. By accurately grasping these factors, a packaging scheme that fits the target market and consumer scenario can be formulated, achieving a perfect fit between packaging customization and market demand.

●  Optimize packaging bag size

When bag design, the selection of packaging bag size is essentially about finding the optimal balance between cost and efficiency. Therefore, it is necessary to determine the most economical packaging scheme based on accurate calculations, comprehensive consideration of packaging characteristics, product volume, weight, and stacking methods during transportation. In terms of bag design, it is also necessary to consider its compatibility with the bag size, ensure the stability and aesthetics of the packaging, and avoid the packaging advantages not being fully utilized due to unreasonable bag design, bag size and packaging characteristics. At the same time, in the process of packaging customization bag size, full consideration should be given to compatibility with the production line. Through reasonable planning of packaging bag size and bag design, a packaging scheme and bag size that balances cost and efficiency should be developed to maximize the economic benefits of the enterprise.

●  Innovative packaging shape

Bag design is one of the important means of packaging customization. The unique bag design not only attracts consumers' attention, but also greatly enhances brand memory points. Designers can cleverly combine product packaging characteristics, brand concepts, and the preferences of target consumer groups to create packaging scheme with novel and unique bag designs. When determining the bag size, it is also necessary to closely consider the bag design and packaging characteristics to ensure that the bag size can perfectly present the packaging characteristics of the bag design. By packaging customization in this way, a packaging scheme with unique brand recognition can be developed, allowing the product to stand out among numerous competitors.